• In terms of energy services, structuring the offering (not presenting it as a simple list) allows greater readability and better targeting of customers


• Differentiation in an increasingly competitive world is a necessity


• The segmentation of energy offerings is complex because it differs according to the offerings and, sometimes, according to the countries

• Marketing audit of an offering or of a complete catalog
• Marketing definition of an offer
• Structuring of a catalog
• Segmentation of customers according to the offerings

• Segmentation of residential customers for energy service provider offerings
• Definition of electricity, gas and heat service offers for a multi-fluid energy company
• Definition of the initial offering of a start-up (done for several start-ups)
• European development plan of a US start-up providing communication solutions for Smart Grids
• European development plan for a DSO-software editor

Team work, customers' interviews, sessions with the steering committee can be organized by videoconference (carried out several times with American or Asian clients)